Anthrolytics is a SaaS solution unique in the industry, designed to measure, track, and predict the emotional impact of meaningful events across the customer journey. We identify which customers are unhappy, but we also reveal why—so you can intervene proactively with precision and empathy.
Instead of reacting after customers leave, you can reach out before they make the emotionally driven decision to walk away.
In a subscription-based world, churn equals lost revenue. With Anthrolytics, providers can:
Traditional NPS tells you how customers feel today. Our future-facing Predictive Net Promoter Score (pNPS) shows you how they are likely to feel in the next 30, 60, or 90 days.
Instead of waiting for problems to appear in survey data, you’ll know well in advance which customers are trending toward dissatisfaction—giving you time to act early, prevent churn, and protect loyalty at scale.
Return on Investment with Anthrolytics includes the most important drivers of profitability as well as the impact of improved CX on keeping the customers that you have worked so hard to win.
Traditional analytics are lagging indicators that show you what happened (cancelation rates, repeat purchases, complaints). But they miss the why—the emotional state fueling those behaviors.
Customer emotions drive business outcomes.By capturing, analyzing, and predicting those emotions,
Anthrolytics gives you the foresight to keep customers happy, loyal, and engaged.
Anthrolytics uses operational data from your existing platforms (CRM, CDP, CJM, Intelligent Routing, and more) to create the predictions.
The predicted behaviors are delivered to your CJM, bots or routing engines to ensure that these systems interact with your customers according to their predicted next behavior.
Understand what a customer is likely to do next (and critically why) allows you to act: you can dynamically change their experience based upon their next likely behavior.
Many analytics vendors tout the scale of their data collection (“we analyze 20,000 signals for each entity every day”) but bigger is not always better.
Skinny Data is a way of describing our strategically targeted, slimmed-down approach to data collection.
Instead of requiring every possible metric from every data source in your organization, we focus on the ones that have proven to be the most valuable sources of insight into customer behavior. This gives you a faster, less-expensive, less-invasive implementation.
Anthrolytics uses operational data from your existing platforms (CRM, CDP, CJM, Intelligent Routing) to create the predictions.
Anthrolytics doesn’t require PII (Personally Identifiable Information), and we don’t need contact transcripts that potentially contain sensitive customer information.
Anthrolytics is Privacy-Friendly, which means fewer compliance headaches for you.