Every HCM Platform Is Adding AI. Almost None of Them Are Fixing the Data Problem Underneath.
Why AI on top of flawed self-report data produces faster bad answers, not better ones By Jonathan Hawkins Open any HCM vendor’s website right now and you’ll see the same message: “We’ve added AI.” Workday has AI. UKG has AI. SAP SuccessFactors has AI. Oracle HCM has AI. Every major platform has spent the last […]
Your CHRO Can’t Justify Engagement Survey Spend to the CFO. That’s the Whole Problem.
Why the inability to prove survey ROI is a structural flaw, not a presentation problem By Jonathan Hawkins Every CHRO I speak to has the same anxiety. Not about attrition. Not about engagement scores. About the CFO meeting where they’re asked to justify the budget. And every year, the engagement survey spend is the line […]
Measuring Sentiment and Predicting Behaviour Are Not the Same Product.
Why retrospective feedback platforms and predictive behavioural analytics serve different purposes By Jonathan Hawkins There’s a common misconception in the HR tech market: that platforms which capture employee feedback and platforms which predict employee behaviour are competing products. They’re not. They answer fundamentally different questions. Feedback platforms — Medallia, Qualtrics, Culture Amp, Peakon — excel […]
The Survey Industry Built a $4 Billion Business on Lagging Data. The Market Is Moving On.
Why the shift from engagement measurement to behavioural prediction is already underwayBy Jonathan Hawkins The employee engagement survey market is worth over four billion dollars. Platforms like Qualtrics, Glint, Peakon, and Culture Amp have built substantial businesses on a simple premise: ask employees how they feel, aggregate the responses, and give leaders a score. The […]
Burnout Is a Bigger Problem Than Attrition. And You’re Measuring Neither of Them Properly.
Why contact centres need predictive data to manage the crisis they can’t see By Jonathan Hawkins Attrition gets the headlines. Burnout does the damage. Contact centre agents report an average of eleven sick days per year, with a significant proportion linked to stress-related conditions. But the cost of burnout isn’t just absence. It’s the slow […]
Do You Really Want to Retain Everyone?
Why blanket retention strategies waste money and how targeted prediction changes the maths By Jonathan Hawkins Most retention strategies try to keep everyone. That’s expensive, unfocused, and commercially irrational. Not every employee delivers equal value. Not every departure is equally costly. And not every leaver was preventable. Treating all attrition as a uniform problem produces […]
Surveys Tell You What People Decided to Say. Operational Data Tells You What They Actually Did.
The structural case against self-report and for predictive behavioural analytics By Jonathan Hawkins The employee satisfaction survey has been the default tool for measuring workforce sentiment for decades. It’s familiar, it’s established, and most organisations run one in some form. It’s also structurally flawed — and the industry knows it. Response rates are falling. […]
Change Is Constant. Your Ability to See Its Impact on Your People Shouldn’t Be Lagging.
How operational data reveals the hidden emotional cost of workplace transformation By Jonathan Hawkins Every new technology rollout, process change, and org restructure creates emotional friction. That’s not a complaint. It’s physics. Change requires adaptation, and adaptation costs energy — energy your frontline employees may not have spare. The problem isn’t the change itself. […]
Your Attrition Problem Isn’t a People Problem. It’s a Data Problem.
Why operational signals predict flight risk better than any survey ever will By Jonathan Hawkins Contact centre turnover still hovers around forty percent. Every year, the industry pours billions into recruitment, overtime, and ramp-up costs to replace people it didn’t know were leaving. And every year, the standard response is the same: run another survey, […]
The HCM Industry Just Added AI to People Analytics. It Still Can’t Tell You Who’s About to Leave.
Every major HCM platform has spent the last 18 months building the same thing. Workday launched Illuminate. UKG rolled out Bryte. SAP embedded Joule. Oracle refreshed their Fusion AI narrative. The pitch is consistent across all of them: we’ve added AI to people analytics. Now you can predict attrition. Impressive product marketing. Expensive R&D. The […]